Digital Growth Consultant

Scale Your Ecommerce Brand

Gain confidence in your numbers and time back in your day.
No bloated team, no big retainer. Pay for outcomes not hours. No passing the buck with a single point of accountability.

What We Do

End to end delivery

Full stack delivery: customer journey optimisation, data & insights, AI & automation. Mix and match what your brand needs right now.

Full Stack

Continuous test & learn across paid media, websites, and CRM. We build data driven roadmaps and optimise every step of the customer journey.

Paid MediaWebsitesCRM / EmailTest & Learn

Data & Insights

Gain confidence in your decisions. KPI tracking dashboards and regular insight on progress toward clear, profit-driven goals.

KPI DashboardsAttributionProfit Reporting

AI & Automation New

AI-powered creative testing, automated reporting pipelines, smart CRM segmentation, and workflow automation. Scale without adding headcount.

AI CreativeAutomationSmart Segments

Paid Media

Meta, Google, TikTok, Pinterest, structured campaigns built to grow ROAS and find new customers profitably.

Websites

CRO-led development on Shopify and WordPress. We improve product pages, checkout, landing pages and speed.

CRM / Email

Klaviyo strategy and build, including welcome flows, abandonment, post-purchase, winback and VIP segments.

AI & Automation New

AI-powered creative testing, automated reporting pipelines and predictive CRM segmentation where it adds genuine value.

Small Teams. Outsized Results.

Who I work with

Many clients start with “I know there is something wrong, but I don’t know where”
or “I don’t want another agency trying to sell me a big retainer”

The right fit if…

  • Founder led ecommerce and omnichannel brands
  • Generating £25k–£250k/month, ready to scale
  • Desire to understand the mechanics of growth
  • Have the scope and latitude to implement change
  • Value efficient operations and data led decision making

Not the right fit if…

  • You're pre-revenue or still validating your product
  • You're looking for creative/ design led growth
  • Long decision horizons or only seeking a platform refresh
  • Looking for a large team with multiple account managers
  • Looking for someone to validate your theories

Book a Call To Find Out More

Book a free 20 minute discovery call. No pitch. No pressure.
An honest conversation about your brand and where the opportunities are.

Results

What happens when data leads the decisions

02
Paid Ads Restructure

Stopping the ROAS bleed on a scaling DTC brand

A health & lifestyle brand with shrinking margins. One underperforming category was dragging blended ROAS. We identified it, restructured campaigns around profitable lines and rebuilt attribution.

6 wksTo ROAS stabilisation
8%→22%Email share of revenue
12%Lapsed customers recovered
01
Marketplace → DTC

From Etsy dependency to an owned customer base

A UK fashion accessories brand generating consistent marketplace sales with no owned data, no CRM and zero retargeting. We migrated to DTC, built Klaviyo from scratch and restructured paid ads around the top-performing 20% of SKUs.

Click growth in 60 days
£0→liveEmail built from scratch
×2Brands using the playbook
03
Data & Operations

Giving a founder the clarity to delegate and scale

A bootstrapped homeware brand at £200k/year, with the founder as the bottleneck. We built a 7-KPI dashboard, mapped key workflows and created SOPs so growth could resume.

15+ hrsReclaimed per week
7 KPIsTeam-owned dashboard
90 daysTo delegated operations
Reviews

Feedback from real founders and business owners

★★★★★
Over 3 months we moved from a marketplace to our own site, and the results were night-and-day. Solutions-first, with practical options we wouldn't have thought of ourselves.
A
Adam
DTC Fashion Brand · GrowthMentor
★★★★★
Richard promised clarity and traction, and he delivered. We pinpointed the SKUs that actually work, pushed them hard and clicks shot up 8×. Solid coaching, zero fluff.
A
Adam
Etsy / DTC Brand · GrowthMentor
★★★★★
Richard has full knowledge of the ecommerce business in all industries. I never thought one person could know so much. Very impressed, will absolutely book more sessions.
F
Furkat
Ecommerce Founder · GrowthMentor

Tech Stack

Google Analytics
Shopify
WordPress
Meta Ads
Google
TikTok
Pinterest
Facebook
Instagram
Klaviyo

Book a Call To Find Out More

Book a free 20 minute discovery call. No pitch. No pressure.
An honest conversation about your brand and where the opportunities are.

FAQ

Common questions

Who do you typically work with?

Founder-led ecommerce brands generating £10k–£500k/month. Most have found product-market fit and are ready to scale profitably. We work best with teams who value clear communication and data-led decision making.

Why do you limit to 3–4 clients at a time?

Because real results require real attention. We would rather go deep with a small number of clients and deliver work we are proud of than scale up and dilute focus.

What results can we realistically expect?

That depends on where you start and how quickly you execute. What we can always deliver is clarity on what is working, what is not, and the highest-leverage moves to make first.

Do you handle execution or just strategy?

Both, depending on the engagement. Retained partnerships can include hands-on delivery across ads, web, CRM and reporting. Audit and deep dive sessions are advisory.

What does your AI & automation offering cover?

AI-powered ad creative generation, automated performance reporting, CRM segmentation, workflow automation and practical use of AI across your existing stack.

Is there a long-term contract?

No. We work on rolling engagements with a short notice period. You should stay because the work is delivering, not because you are locked in.

What does modular mean in practice?

You choose which services you want, paid media, website CRO, CRM / email, data & insights, AI & automation, or the full stack.

How do we get started?

Email info@meandecisions.com or book a free 30-minute discovery call. We will talk through where you are, what you are trying to achieve, and whether we are the right fit.

Free Guide

The Ecommerce AI Audit

Assess your AI readiness across data, process, tech and team, then see which agents to build first. Free, straight to your inbox.