Stopping the ROAS bleed on a scaling DTC brand
A health & lifestyle brand with shrinking margins. One underperforming category was dragging blended ROAS. We identified it, restructured campaigns around profitable lines and rebuilt attribution.
Gain confidence in your numbers and time back in your day.
No bloated team, no big retainer. Pay for outcomes not hours. No passing the buck with a single point of accountability.
Full stack delivery: customer journey optimisation, data & insights, AI & automation. Mix and match what your brand needs right now.
Continuous test & learn across paid media, websites, and CRM. We build data driven roadmaps and optimise every step of the customer journey.
Gain confidence in your decisions. KPI tracking dashboards and regular insight on progress toward clear, profit-driven goals.
AI-powered creative testing, automated reporting pipelines, smart CRM segmentation, and workflow automation. Scale without adding headcount.
Meta, Google, TikTok, Pinterest, structured campaigns built to grow ROAS and find new customers profitably.
CRO-led development on Shopify and WordPress. We improve product pages, checkout, landing pages and speed.
Klaviyo strategy and build, including welcome flows, abandonment, post-purchase, winback and VIP segments.
AI-powered creative testing, automated reporting pipelines and predictive CRM segmentation where it adds genuine value.
Many clients start with “I know there is something wrong, but I don’t know where”
or “I don’t want another agency trying to sell me a big retainer”
Book a free 20 minute discovery call. No pitch. No pressure.
An honest conversation about your brand and where the opportunities are.
A health & lifestyle brand with shrinking margins. One underperforming category was dragging blended ROAS. We identified it, restructured campaigns around profitable lines and rebuilt attribution.
A UK fashion accessories brand generating consistent marketplace sales with no owned data, no CRM and zero retargeting. We migrated to DTC, built Klaviyo from scratch and restructured paid ads around the top-performing 20% of SKUs.
A bootstrapped homeware brand at £200k/year, with the founder as the bottleneck. We built a 7-KPI dashboard, mapped key workflows and created SOPs so growth could resume.
Over 3 months we moved from a marketplace to our own site, and the results were night-and-day. Solutions-first, with practical options we wouldn't have thought of ourselves.
Richard promised clarity and traction, and he delivered. We pinpointed the SKUs that actually work, pushed them hard and clicks shot up 8×. Solid coaching, zero fluff.
Richard has full knowledge of the ecommerce business in all industries. I never thought one person could know so much. Very impressed, will absolutely book more sessions.
Tech Stack
Book a free 20 minute discovery call. No pitch. No pressure.
An honest conversation about your brand and where the opportunities are.
Founder-led ecommerce brands generating £10k–£500k/month. Most have found product-market fit and are ready to scale profitably. We work best with teams who value clear communication and data-led decision making.
Because real results require real attention. We would rather go deep with a small number of clients and deliver work we are proud of than scale up and dilute focus.
That depends on where you start and how quickly you execute. What we can always deliver is clarity on what is working, what is not, and the highest-leverage moves to make first.
Both, depending on the engagement. Retained partnerships can include hands-on delivery across ads, web, CRM and reporting. Audit and deep dive sessions are advisory.
AI-powered ad creative generation, automated performance reporting, CRM segmentation, workflow automation and practical use of AI across your existing stack.
No. We work on rolling engagements with a short notice period. You should stay because the work is delivering, not because you are locked in.
You choose which services you want, paid media, website CRO, CRM / email, data & insights, AI & automation, or the full stack.
Email info@meandecisions.com or book a free 30-minute discovery call. We will talk through where you are, what you are trying to achieve, and whether we are the right fit.
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