Confidence in your decisions and time back in your day
Three service tracks — full stack delivery, data & insights, and AI & automation. Mix and match what your brand needs right now.
Continuous test & learn across paid media, websites, and CRM. We build data driven roadmaps and optimise every step of the customer journey.
Gain confidence in your decisions. KPI tracking dashboards and regular insight on progress toward clear, profit-driven goals.
AI-powered creative testing, automated reporting pipelines, smart CRM segmentation, and workflow automation. Scale without adding headcount.
Meta, Google, TikTok, Pinterest, structured campaigns built to grow ROAS and find new customers profitably.
CRO-led development on Shopify and WordPress. We improve product pages, checkout, landing pages and speed.
Klaviyo strategy and build, including welcome flows, abandonment, post-purchase, winback and VIP segments.
AI-powered creative testing, automated reporting pipelines and predictive CRM segmentation where it adds genuine value.
As someone who has built and scaled brands I understand how valuable time and clear information is. I help founders understand how to demystify the day to day and gain confidence in their decisions and teams.
Pick the services and level of support you need
We align every project to clear, measurable outcomes, not just activity.
AI tools and automation layered in where they add genuine value.
End to end support across every channel and platform to build a unified growth engine.
KPI dashboards, weekly tracking and profit-focused goals from day one.
Continually gain new insights. Test, measure, and double down on what works.
The best fit is a founder led brand with traction, ambition and desire to better understand what is driving performance. Those looking to understand how to use their time and resources to get to next level of growth.
A sample of the work. Metrics are real; brand names anonymised at client request.
A health & lifestyle brand with shrinking margins. One underperforming category was dragging blended ROAS. We identified it, restructured campaigns around profitable lines and rebuilt attribution.
A UK fashion accessories brand generating consistent marketplace sales with no owned data, no CRM and zero retargeting. We migrated to DTC, built Klaviyo from scratch and restructured paid ads around the top-performing 20% of SKUs.
A bootstrapped homeware brand at £200k/year, with the founder as the bottleneck. We built a 7-KPI dashboard, mapped key workflows and created SOPs so growth could resume.
Small projects or rolling retainers, priced based on scope and outcome, not hours and reports.
Structured review of your funnel across marketing, technical and strategy. Get immediate impact changes delivered and a clear roadmap of longer term changes
Ongoing delivery across the services you need, with regular reporting and strategic oversight. Scale up or down as needed.
Done-for-you Claude AI agents that take the repetitive work off your plate, competitor research, performance analysis, inventory flagging and more.
Book a free 20 minute discovery call. No pitch. No pressure. An real conversation about your brand and where the opportunities are.
Feedback and reviews from previous founders and brands.
Over 3 months we moved from a marketplace to our own site, and the results were night-and-day. Solutions-first, with practical options we wouldn't have thought of ourselves.
Richard promised clarity and traction, and he delivered. We pinpointed the SKUs that actually work, pushed them hard and clicks shot up 8×. Solid coaching, zero fluff.
Richard has full knowledge of the ecommerce business in all industries. I never thought one person could know so much. Very impressed, will absolutely book more sessions.
Tech Stack
The things founders normally ask before getting started.
Founder-led ecommerce brands generating £10k–£500k/month. Most have found product-market fit and are ready to scale profitably. We work best with teams who value clear communication and data-led decision making.
Because real results require real attention. We would rather go deep with a small number of clients and deliver work we are proud of than scale up and dilute focus.
That depends on where you start and how quickly you execute. What we can always deliver is clarity on what is working, what is not, and the highest-leverage moves to make first.
Both, depending on the engagement. Retained partnerships can include hands-on delivery across ads, web, CRM and reporting. Audit and deep dive sessions are advisory.
AI-powered ad creative generation, automated performance reporting, CRM segmentation, workflow automation and practical use of AI across your existing stack.
No. We work on rolling engagements with a short notice period. You should stay because the work is delivering, not because you are locked in.
You choose which services you want, paid media, website CRO, CRM / email, data & insights, AI & automation, or the full stack.
Email info@meandecisions.com or book a free 30-minute discovery call. We will talk through where you are, what you are trying to achieve, and whether we are the right fit.
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