Mean Decisions 

UNFAIR ADVANTAGE

There is an equal amount of opportunity but an unequal ability to capitalise on it.  Identify your golden opportunities and avoid energy black holes. 

Don't waste time looking for silver bullets in data and believing there is an 'insights here' button only analysts can see.  Reduce decision making anxiety through clear decision science. 

ORGANISATIONAL ENGINEERING

You can't reach your goals withhout a map.

Empower employees to drive results. Utilise top talent to respond to opportunities & threats without bottlenecks or conflicting interests. 

BEHAVIOURAL PSYCHOLOGY

Customer loyalty is one of the most misunderstood & overlooked aspects of ecommerce. Revenue driving emails are not a loyalty programme, tracking retention is a good start then dive into only some people return.

Building a business can be challenging but you don't have to go it alone. I work with ecommerce founders as a trusted advisor to help you overcome obstacles and stay motivated.

Most of the types of companies I help have found a market for their product and are looking to scale without burning money.

- This involves a clear strategy, goals and data/ insights

- Prioritising actions/ tactics based on resources and expected returns

Typical areas of focus

- AD performance across Meta, TikTok, Google

- Site performance and CRO

- CRM - Campaigns, Automations, loyalty

- Data and insights - KPIs, reports and insight generation

From product sourcing and marketing to logistics and customer service, I can help you navigate every aspect of building your online store.

I've built and scaled several ecommerce businesses and now enjoy helping others to do the same. If you want to chat through some questions, ideas or general feedback for your brand please get in touch - richard@meandecisions.com